With hundreds of apps in the market it’s increasingly getting difficult for businesses to keep their users increasingly engaged. In a way it’s quite difficult to achieve the correct mobile app engagement and retention rates. More often than not most apps are abandoned after the first use and mobile application development firms in India are thus grappling with the increasingly dipping user numbers. With so many choices in the market users find is easy to move onto newer apps easily. image source:prweb.com It is here that Push notifications come extremely handy for boosting mobile app engagement largely. Research states that push notifications have been helping businesses largely in increasing user retention, anywhere between a 56% to a whopping 180%. Reports also suggest that users who have opted for push notifications have a higher engagement with the apps, as compared to those who are not. Push notifications are important as it provides users with special offers and new features in an easy format. No extra tabs, no long emails and no troublesome smses. Also push notifications can be easily targeted as per user behaviour and hence all users are not part of those. In other words push notifications largely compel users to return to an app and remain engaged. To make the best out of push notifications any mobile app development organization in India would need to identify the top powerful push notification tools to be able to boost mobile app engagement. Here’s a list of some of the most useful push notification tools. Urban Airship: One of the most useful tool helping in mobile app optimization. This tool combines a number of engagement strategies to help developers and businesses understand user behaviour easily. Also, details like loyalty cards and deals can easily be stored allowing businesses deliver customised offers through in-app notifications to users. Carnival: If you are a mobile application development company in India looking at targeting multiple groups of users at one go then ‘Carnival’ is your best bet. With the help of this app you can run multiple push notifications at one go and that too to various set of users. So different user groups, different needs and thus different offers but all at the same time on the same day. Carnival apart from offering in-app messaging also offers push notification availability and customizable messaging. Mixpanel: If there’s one tool which makes targeting easy it is Mixpanel. It easily monitors actions of users and then lets developers know the areas which needs more attention. This way apps can be developed as per user needs. It also helps in real time data analysis, retroactive funnel reports and tracking. To wrap up here are some reseach data which we feel would help mobile app development companies in India understand user behaviour and they can they develop apps and send out push notifications as per the existing data that would greatly help in user retention. A study by Business Insider stated that-
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May 2017
AuthorCumulations Technologies is a leading mobile apps development company based in India & USA provides mobile development services for iOS, Android and IoT platforms worldwide. |