How many apps have you installed on your smartphone? Mobile apps have blended so much
with our day to day lives that we often lose track of how many apps we use and to what extent we use them. Mobile apps have revolutionized the way retailers do business and the way customers buy products and services. If your website is already mobile friendly, do you still need a mobile app? Depending solely on a mobile friendly site is pretty outdated. It is the era of mobile apps. There are so many top mobile application development companies in India striving to create apps that add value to the business. With mobile apps, it’s all about enhancing the user experience. No matter how small or big your business is, get yourself a mobile app today. Approach the right mobile app development company to achieve a marked growth in revenue for your business. Mobile apps are indeed an additional expenditure. So, several startups are of the opinion that mobile apps are important just for the big players on the market. But the true scenario is that startups need mobile apps more than bigger businesses. There are mobile app development companies in India that focus on helping out startups set up their mobile app and thus begin a fruitful mobile marketing campaign. Here are some reasons why your business needs a mobile app: 1. Better customer experience: This is in fact the first benefit to having a mobile app for your business. Mobil apps change the way you interact with your customers and the way your customers interact with you. As against mobile websites, mobile apps can be made to have a quicker easier mobile specific user interface. A mobile app development company can also add customization options and features to improve the overall customer experience. 2. An app is always there on the smartphone: Once a user installs an app, it is always on the smartphone. Every time he scrolls through his home screens, he sees the app. With mobile websites however, your business is visible only when the user logs into the website from the browser. As they say, “out of sight, out of mind”. So with mobile apps, you can put your business always in sight. Every time the user scans his phone he sees your app and this improves the probability of accessing the app. 3. Easier marketing- app notifications: Without a mobile app, you would have to hunt for other marketing strategies. But when your business has a mobile app, then you could easily devise your marketing campaigns through app notifications. Directly clicking the app notification takes the user directly to the promotions page. 4. Quicker purchases: In a mobile app, you can login with your user credentials and stay signed in. You can also save your card details and other payment information. This can make it easy for the users make purchases. Quicker purchase procedure means improved conversion rates. 5. Better understanding of focus groups: Who are those that download your app? Who are those that uninstall your app and those that use it constantly? These questions give a lot of idea about the potential customers to focus on. Only those users who are genuinely interested in your products and services would download and retain your app on their smartphones. 6. Use the real potential of a smartphone: With mobile apps, you can include options to track the location of the smartphone which helps in regional marketing campaigns. You can incorporate image searches by directly clicking a picture with the smartphone camera. Users, while they download an app on their smartphone, also offer the app several permissions including the ability to making calls, sending sms, accessing other apps, and more. 7. On-the-go interaction: Studies reveal that users spend relatively more time on mobile apps than on mobile websites. Mobile apps can be accessed any time and from anywhere. So users can make purchases on the go 24/7. This makes their transactions easier, and for the businesses, the live time and traffic improves a great deal. By improving the visibility, apps help establish your brand identity. Recent trends show that majority of the online businesses happen through mobile apps than through mobile apps. Right from the transaction stage to the status tracking, to customer service interface, mobile apps make it easier for both the businesses and for the customers. This is why mobile apps are so trendy. So approach a mobile app development company today to significantly improve your business.
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May 2017
AuthorCumulations Technologies is a leading mobile apps development company based in India & USA provides mobile development services for iOS, Android and IoT platforms worldwide. |