The growth story of mobile internet in India is on the upsurge with 200 million internet users in 2013 to over 500 million users by the end of 2017. Out of the 500 million users, 314 million are predicted to be mobile internet users. It is no news that smartphones are getting more and more important for us. From being something we merely wanted, smartphones have transformed our lives to something we really need. One of the major factors that adds up to this transition is the popularity of the apps.
The rise of smartphones has established a thriving market for mobile applications development, helping business increase their productivity by more effectively mobilizing their end user experiences in their daily lives. Today, we stand at a threshold of a mobile apps revolution that has the power to change the way people do business, transforming both the customer and the business. Understanding the “downloading” phenomenon India is briskly developing into the country of opportunity that has successfully surpassed the global app usage growth. Slowly but gradually mobile apps are creating impact in India by redefining consumer behavior. This mobile app revolution that ignited in the metros, and tier-II cities of India are now spreading even to the rural markets. The success rate of apps is somehow related to how inefficiently a website worked on a mobile. Most consumers began to feel that websites never looked the same through a mobile screen. Businesses began understanding that a consumer’s life extends beyond the reach of their desktop. Consumers have found their comfort zone in their phones to shop, play, read, date, learn, work out, take photos and find right directions. These apps are now the heart and soul of smartphones. Thus, the app-driven life has kick-started a new computer revolution, that has become more intimate than before. A glance at how apps are affecting people’s day-to-day lives The world has adopted smart phones and tablets several times faster than it embraced personal computers back in 1980s. It has embraced the concept of downloading apps much faster than it joined the social networks in the new millennium. In a developing nation such as India, gone are the days when mobile apps were considered an unnecessary luxury. Today, applications impact our normal routine every single day, so much so that it has created a new lifestyle for its users. The Social Revolution The development of smartphones has increased consumers dependency on them to connect with people, thus ensuring that social apps are right at the center of the mobile app revolution. There are two major factors that contribute to this; popularity and accessibility. Improved Wi-Fi accessibility allows people stay connected 24/7, thus making them popular among users. In India, some of the popular apps such as, WhatsApp and Snapchat, have helped people keep in touch with each other. Certain social media apps such as Facebook, Twitter and Instagram are quite popular especially among the new millennials. Information Is Everywhere One of the most dominant changes in the app revolution today is that app developers have changed the way a user consumes information every day. Apps today are a great example of how content consumption has changed over the last half a decade. They can give users experience that the print form of communication failed to give them. Navigation, Security and Music Long gone are the days when people asked others for directions. The urban Indians today are confident enough to navigate their way through roads with the help of Google Maps. These maps have enabled us to find our way using our device resting in our pockets and purses. Over the last few years, the suspicion and lack of trust people had on the GPS has diminished and with the improved functionality of mobile devices have enabled us to use them as voice-automated guidance system while driving too. Security has always been an issue for years now. Several large virus protection companies such as McAfee have released apps. With more people using their smartphone as a data storage device, this sort of functionality is greatly needed. The next generation of mobile users will be growing up in a world with cybercrime as an inherent consideration, and apps can provide us with the essential protection that we need, especially for our data. Apps such as Spotify and Sound Cloud have ensured that we’re able to access any music that we want at any time. If one doesn’t find the music you’re looking for, the other will. And failing that, you’ll surely be able to find it on your YouTube app. A generation weaned on apps There is no doubt that , mobile apps will continue to play a dominant role in our lives for the foreseeable future, and as access to smartphones increases across the globe, people will find more incentive uses for them. In conclusion, our app-driven life: Smart-phone apps are becoming the North Star for millions of users in India who use them to navigate through life – shopping, playing, reading, dating, learning, and more with their fingertips. Thus, weaving a generation of app users and enabling them to a completely new lifestyle.
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May 2017
AuthorCumulations Technologies is a leading mobile apps development company based in India & USA provides mobile development services for iOS, Android and IoT platforms worldwide. |